EXPEDITION “X” OFF ROAD - BEYOND THE TRAIL
Expedition X Off-Road (EXO) was created for more than just our love of the off road world... While we love sharing our adventures with fellow enthusiasts, we also want to reach out and share these experiences with worldwide audiences, who follow us on social media. Our expertise involves two interrelated aspects of the off-road industry, including both marketing and off-road expeditions. The diversity of our experience spans from expedition planning to remote & exotic locations, social media promotion, and content creation (photos, videos, product reviews, & expedition articles). Unlike many tour companies now in the mix, our business model is laser focused on increasing your brand awareness and sales, not just providing tours for groups of enthusiasts.
Blazing the trail...Creating the need
We’ve learned our expeditions offer no better way to drive brand awareness and better yet, sales; by providing a reason to not just want but “need” our sponsors products & services. After seeing some of the products used on our support vehicles, many enthusiasts realize the benefits of these modifications which they may not have previously been exposed to. Many of the products shown and used on our adventures are not just a luxury, but soon become necessity to many owners looking to push their vehicles and themselves to the next level. We feel strongly that the products we use and love should not just be “sold” to customers, rather, show them the benefits and increased performance when using these parts... which then sell themselves.
SOCIAL MARKETING, ELEVATED
As we know, Off-Road tour companies are nothing new. Expedition X Off-road takes your investment to the next level by delivering unparalleled marketing. Our YouTube channel has over 2.4 Million views, our latest expedition video alone reached 168,700 organic viewers on Facebook, and our Instagram account currently has 83,000 organic followers. Our website features rich media content from adventure reports to expedition videos, which we will soon expand into product reviews as well.
In addition to creating media for our promotion needs, we also deliver rich content for our sponsors to use in their own marketing channels. Having your products and brand photographed against amazing backdrops like Death Valley, Grand Canyon, Grand Staircase, and the Baja Peninsula help to capture potential customers attention by standing out from the typical desert runs which we have seen performed many times over the past few years.
Our goal is to help you not only drive product sales, but grow your brand and increase your brand awareness among our community of enthusiasts.
Inclusive, not exclusive
Many fellow enthusiasts have shared in our adventures from the sidelines over the years, but unable to participate due to the absence of one thing... owning a Ford Raptor. With the size and scope of the Southwest off-road market, arguably one of the largest off-road markets in the world, we realized that including just one very small piece of this community left a tremendous marketing opportunity unexplored. While our company vehicles are primarily Ford Raptors, we agreed from the start that we wanted to include ANY make or model which was properly equipped to join us on our expeditions.
Starting with our first official public run in July of 2014, we have opened up entry to all well-qualified makes, with the proper modifications. As our scouting locations dictate, we will be posting up runs inclusive of Fords, Jeeps, Toyotas, and a variety of SoCals custom pre-runners which have already applied for our adventures via www.expeditionxoffroad.com. As our exposure grows, so too will our following in these markets.
In 2018, we began providing guided overland expeditions to Baja Mexico and have seen explosive growth. Our overland expeditions have quickly become almost as popular or more popular than our "raptor style" Baja expeditions this year.
Our first Bronco Baja Expedition will be in late July. We have sold the run out in a week in spite of it being a completely new vehicle segment.
1/8 & 1/9 - Rage to the River - US run
1/27 - 1/29 - King of the Hammers Campout - US Run
2/18 - 3/22 - Baja Raptor Run
3/18 - 3/22 - Baja Raptor Run
4/9 - 4/15 - Overland Baja
5/14 - 5/16 - Ultimate Expedition - US run
6/5 - 6/12 - Baja Sur run
7/16 -7/17 - Reno to Vegas - US Run
7/29 - 8/1 - Bronco Expedition: Baja
8/13 - 8/14 - Black Rock to Bodie - US Run
9/23- 9/27 - Baja Raptor Run
10/7 - 10/12 - Overland Baja
11/4 - 11/11 - Expedition: La Paz
12/5 - 12/6 - Death Valley - US Run
Xcomp Tires featured in all promotional material and social marketing
Xcomp Tires featured in all media and filmmaking products, with installed product features in various shots.
Xcomp Tires product recommendations to participants based on real world extreme use.
EXO will provide provide professional level images to Xcomp Tires to use in marketing efforts.
Xcomp Tires featured on EXO instagram and facebook pages.
We very much look forward to a successful partnership with Xcomp Tires.