EXPEDITION “X” OFF ROAD - BEYOND THE TRAIL
Expedition X Off-Road (EXO) was created for more than just our love of the off road world... While we love sharing our adventures with fellow enthusiasts, we also want to reach out and share these experiences with worldwide audiences, who follow us on social media. Our expertise involves two interrelated aspects of the off-road industry, including both marketing and off-road tours. The diversity of our experience spans from expedition planning to remote & exotic locations, social media promotion, and content creation (photos, videos, product reviews, & expedition articles). Unlike many tour companies now in the mix, our business model is laser focused on increasing your brand awareness and sales, not just providing tours for small groups of enthusiasts.
Blazing the trail...Creating the need
We’ve learned our expeditions offer no better way to drive brand awareness and better yet, sales; by providing a reason to not just want but “need” our sponsors products & services. After seeing some of the products used on our support vehicles, many enthusiasts realize the benefits of these modifications which they may not have previously been exposed to. Many of the products shown and used on our adventures are not just a luxury, but soon become necessity to many owners looking to push their vehicles and themselves to the next level. We feel strongly that the products we use and love should not just be “sold” to customers, rather, show them the benefits and increased performance when using these parts... which then sell themselves.
SOCIAL MARKETING, ELEVATED
As we know, Off-Road tour companies are nothing new. Expedition X Off-road takes your investment to the next level by delivering unparalleled marketing. Our YouTube channel has over 1 Million views, our latest expedition video alone reached 168,700 organic viewers on Facebook, and our Instagram account currently has 65,000 organic followers. Our website features rich media content from adventure reports to expedition videos, which we will soon expand into product reviews as well.
In addition to creating media for our promotion needs, we also deliver rich content for our sponsors to use in their own marketing channels. Having your products and brand photographed against amazing backdrops like Death Valley, Grand Canyon, Grand Staircase, and the Baja Peninsula help to capture potential customers attention by standing out from the typical desert runs which we have seen performed many times over the past few years.
Our goal is to help you not only drive product sales, but grow your brand and increase your brand awareness among our community of enthusiasts.
Inclusive, not exclusive
Many fellow enthusiasts have shared in our adventures from the sidelines over the years, but unable to participate due to the absence of one thing... owning a Ford Raptor. With the size and scope of the California off-road market, arguably one of the largest off-road markets in the world, we realized that including just one very small piece of this community left a tremendous marketing opportunity unexplored. While our company vehicles are primarily Ford Raptors, we agreed from the start that we wanted to include ANY make or model which was properly equipped to join us on our expeditions.
Starting with our first official public run in July of 2014, we have opened up entry to all well-qualified makes, with the proper modifications. As our scouting locations dictate, we will be posting up runs inclusive of Fords, Jeeps, Toyotas, and a variety of SoCals custom pre-runners which have already applied for our adventures via www.expeditionxoffroad.com. As our exposure grows, so too will our following in these markets.
1/10 & 1/11 - Rip to the Strip
2/7 - 2/9 - TMX Run
2/20 - 2/24 - Baja Raptor Run
3/13 - 3/17 - Overland Baja Run
5/15 - 5/17 - Utah Run
6/23 - 6/27 - Barstow to Utah Rn
6/6 - 6/13 - Baja Sur Raptor Run
7/25 & 7/26 - Reno to Vegas
8/13 - 8/17 - Baja Overland run
9/11 - 9/15 - Baja Raptor Run
11/7 - 11/11 - Baja Raptor Run
12/5 - 12/6 - Death Valley Run
Yokohama Tire logo featured on EXO support vehicles
Yokohama Tire featured in all promotional material and social marketing
Yokohama Tire featured in all media and filmmaking products, with installed product features in various shots.
Yokohama Tire product recommendations to participants.
2020 Program Sponsorship Rate
40 tires. (We have 6 support vehicles which go through 6-8 tires a year)
2021 Program Sponsorship Rate
$5,000 along with 50 tires. (We have 6 support vehicles which go through 6-8 tires a year)
We very much look forward to a successful partnership with Yokohama Tires.